After months of planning, we’re pleased as punch to tell you that our latest campaign for Britain’s leading housebuilder is now live. And it doesn’t come much bigger than this.
Persimmon is the latest big brand to join the famous sponsors of Team GB. The housebuilder’s name is added to the likes of Aldi and DFS in supporting Team GB – the Great Britain and Northern Ireland Olympic Team run by the British Olympic Association.
The first campaign of the new partnership is called Building Futures and will give away over £1 million to support children in sport, education and health.
We thought you might like a peak at some of the collateral produced in our glorious historic farmhouse for the launch.
Video content will be key to the success of the campaign. Several films have already been published with more to come.
We liaised with Team GB to create a dual announcement of both the sponsorship and the launch of Building Futures, talking to national and local media and vertical press to target the charities’ sectors. Coverage continues to roll in and strategies are in place to maximise publicity opportunities with the first round of donations.
We wanted to kick-start the campaign with short and engaging clips which would really grab the attention of the people watching. Using Google ads, we advertised the Building Futures campaign through YouTube videos, carefully targeting audiences filled with potential applicants.
Here’s an example of one we made earlier:
In just one week, the ads received:
- Over 10,000 views
- Over 18,000 impressions
- A view rate of 44.33% vs the average of 15%
- An average CPV of £0.01
Our traffic-driving Facebook campaign aims to reach groups searching out funding and take them to a dedicated section on Persimmon’s main website.
One week in and so far:
- 18,245 Facebook video views
- 196,221 Facebook reach
- 364,397 Facebook impressions
- £0.52 post per click vs average of £0.78
- 223,029 Instagram reach
- 312,836 Instagram impressions
Creating a successful campaign with a lasting positive impact is a marathon not a sprint so although we’ve had a great start – the hard work continues until the finish line.
We’ve got £1 million to give away to some inspirational kids next so it’s heads down to make sure it goes to those who need it most. In the meantime, perhaps you’d like to visit our homepage where we give our own respects to this top flight sponsorship.
We never undercook insight or overcook ideas. We’re hardworking, not hard work. We get on famously with our famous clients. We prefer rewarding work than receiving awards. And we simply love making life, well, simpler.