Search engine optimisation is a long-term process and it takes time to see improvements in visibility and rankings. Fortunately, there are some quick changes you can make to your website to get the ball rolling.
Take a read of our top five quick and easy SEO wins to help improve your website in less than an hour.
Refresh existing pages
While it’s great to boost your site’s visibility with regular new content, did you know you can also optimise existing website pages to improve ranking?
You can carry out on-page SEO to help increase traffic. Look for title and alt tags, meta descriptions, header tags and using keywords within the first 100 words of your content. There are plenty of SEO plugins that can help, such as Yoast, which provides SEO and readability suggestions to help make your content search engine friendly.
Speed up your website
Speed matters! There’s nothing more frustrating than waiting for a website to load. Not only will this affect how your visitors engage with your website but it can also affect your ranking.
You can test the speed of your website using Google PageSpeed. This a great free tool which not only looks at the speed of your site but also offers recommendations for improvements.
Are you mobile friendly?
Did you know that Google favours sites that are optimised for mobile?
Check to see if your site is mobile friendly with Google’s Mobile Friendly Test. If your site passes that’s good news! However, if you don’t, you may need to look at a responsive design for your site. If you are a WordPress user there are many templates that include this feature.
Replace long URL Slugs
Your website URLs should be easy for search engines to find and read. Avoid URLs that are long and complex and instead opt for a URL that is short, simple and self-explanatory.
This will help let visitors to your site know a bit more about the page before clicking the link. It also helps web crawling tools to navigate and collect information about the website.
Google My Business
Is your company set up on Google My Business? If not claim your free listing today. Google allows you to include information such as company name, address, phone number, website and opening hours. This is a great tool to increase web visibility, as Google’s local search ranks above organic search results.
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