From like to love – Facebook launches dating service

Move over Tinder and Bumble, there’s a new dating app in town. Facebook Dating will allow users to find potential love matches with others who have opted into the service.

Run through the Facebook app, users can create a dating profile that’s separate from their main Facebook profile, and can be just a tap away from potential love matches.

Facebook revealed that matches will be based on the preferences you express when creating your profile, along with your interests and activity. The service will also allow you to send a ‘like’ and message to any profile you discover.

But what makes Facebook Dating different to the other dating sites and apps?

The platform will offer new features that set its service apart from rivals.  One feature, ‘Secret Crush’, allows you to select nine Facebook friends that you have a romantic interest in. If you both like each other you’ll get a notification to say you’ve matched.

In a bid to strengthen its privacy and security features, the service will also allow users to share date details and locations with friends.

Don’t want your closest friends popping up as a match? No problem, you can even change match settings so friends or friends of friends can’t see your dating profile.

The social platform is also looking to reconnect with younger audiences who have swapped Facebook for Instagram. Allowing them to merge the two services and attach their Instagram snaps to their dating profile.

Facebook Dating is a free tool, which doesn’t offer any premium paid for features. Allowing it to stand out in the market when compared to dating apps such as Tinder and Hinge.

Recent research has shown that 40% of people are unsatisfied with their current dating app, so it will be interesting to see how Facebook Dating performs against other apps.

Facebook Dating is currently available in 20 countries including the US, and is due to launch in the UK early next year.

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