Trick or treat? Top 5 frightfully good Halloween campaigns

The season of spook is the perfect opportunity for brands to go all out with hair-raising campaigns that keep customers on their toes. To celebrate Halloween, we’re rounding up our top five frightfully good campaigns.

Frightening Fanta

Coca-Cola is one brand that knows how to celebrate a seasonal holiday. But forget Christmas, Fanta just got frightening with the launch of its jet-black blood orange drink. But don’t be mistaken by its appearance, the drink still tastes like citrus – one to confuse your senses!

The new flavour titled ‘Fanta Dark Orange’ takes a spooky twist on its blood orange drink, which launched last Halloween. The limited-edition drink also features a new Halloween inspired design.


This Halloween, Poundland gave Harry Potter fans the chance to get their very own invisibility cloak. Displayed on a hanger with the card ‘Halloween Invisibility Cloak Free’, the cloak was part of Poundland’s largest Halloween range.

Tim Bettley, Poundland’s Trading Director, joked: “We intended to trial this item last year, but couldn’t find it in the distribution centre. But now we’ve found it, we think our customers will see the value, if not the cloak.”

The cloak’s release proved a success, with many taking to social media to praise the marketing team, as well as share their excitement.

Burger King’s Scary Clown

Come as a clown. Eat like a king. That was the tagline behind Burger King’s Halloween marketing campaign.

It was the perfect opportunity to troll rival McDonald’s by hijacking the brands famous clown mascot. Playing on the creepiness of clowns, the video promo offered a free Whooper burger to the first 500 customers who visited stores across the country dressed as clowns.

Across social Burger King implemented #ScaryClownNight asking people to share their scary clown costume pics on social.

Urban Outfitters influencer costume

Not one to take themselves too seriously, Urban Outfitters hit the headlines with the release of their ‘Influencer Halloween Costume’.

Exploiting viral social media, the costume literally consisted of a pair of leggings and crop top. According to the site, trick-or-treaters can ‘channel Instagram style in this low-key costume set worthy of a superstar influencer’.

Those who wanted to go all out with their meme inspired costume could transform into their favourite influencer with a range of costume accessories including a baseball cap and chunky sneakers.

Tesco Spookermarket

Tesco shoppers were in for both a trick and treat when the supermarket transformed into a seasonal spookermarket to celebrate Halloween.

During the weekly shop, customers would find a scary surprise or two from moving trolleys, hands hidden amongst the frozen veg, severed heads behind toilet paper and many more frights.

The campaign worked well as it was frightful without being too scary for younger shoppers, plus shoppers were unaware of which stores were partaking in this game of trick or treat.

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