Top 5 social media tools for small businesses

From creating and publishing content, to optimising and reporting, social media may seem a little overwhelming. Fortunately, there are a range of tools available to help save you time and ensure your content reaches the right people.

Take a look at our top five social media tools to help streamline the process and maximise channel results.


Hootsuite, a popular social media management tool, allows you to schedule, engage and increase your audience across social media networks. The free features also include a range of limited social media analytics.

The free profile allows you to manage three social profiles and schedule up to 30 posts in advance.


If Hootsuite isn’t for you, why not try Buffer? The social media management tool allows you to manage various social media profiles and includes similar features to Hootsuite.

The tool lets you schedule and monitor content as well as suggesting the perfect time to post your content based on your followers’ activity.

With a free Buffer account, you can link three social accounts and schedule up to 10 posts.


Visual content is a core part of any social media strategy, and that’s where Canva comes in. The free to use social media graphic design tool allows you to create professional looking graphics. It’s simple to use and lets you to choose from a host of templates, graphics and fonts.

Plus, Canva also has templates for social media posts, cover photos and reviews.


When looking for inspiration to create visual content to share on your social platforms, Pexels is the perfect place to find a range of images. The site includes a vast variety of stock images under Creative Commons license, which means they are free to use without any attribution to the author.

We can guarantee you’ll always be able to find the perfect image for your project.

Headline Analyzer from CoSchedule

Content and social media go hand in hand, and a snappy headline will help to drive traffic and social media shares. The Headline Analyzer from CoSchedule is a free tool which provides a strength score for your headline, as part of the score it looks at social engagement and the likelihood of shares.

This free tool also looks at structure, grammar and readability to improve your SEO.

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