Christmas cheer for Selco

Over the festive period, we’ll be supporting our client Selco Builders Warehouse in giving sports fans an unforgettable experience at the William Hill World Darts Championship.

We are teaming up with the builders merchant to give fans attending the event in London the chance to test their darting abilities from 13th December – 1st January 2020.

We will be entertaining thousands of darts fans at the Selco stand in the Alexandra Palace fan zone with our six-dart challenge.

To win a free drink, fans have to hit at least four out of six segments on our special Selco themed board or score six to bag an exclusive Selco darts shirt.

The game has certainly proved a hit so far, as hundreds of people have already won themselves a pint on us.

As part of a two-year agreement, our client Selco is an official partner of the Professional Darts Corporation (PDC). The partnership gives the builders merchant the right to PDC televised tournaments, as well as an allocation of tickets and player appearances.