How coronavirus has impacted Google Ads results

The pandemic has undoubtedly had a huge effect on businesses across the UK and, as lockdown eases, companies are doing all they can to get back on their feet.

It’s more important than ever for brands to keep communicating with their customers – if anything now should be the time to talk louder than ever and stay ahead of competitors.

Naturally, many businesses have seen budget cuts across all activities with marketing being no exception. The core aim has been survival for many brands – big and small – over the last few months, but those able to keep their marketing spend at a consistent level across all sectors have come out strongest.

This has had quite an interesting effect on the results of Google Ads campaigns – something we began to notice with our clients continuing to invest in PPC back in March.

Falling CPC (Cost Per Click), rising impressions, spikes in traffic and increasing conversions – the absolute dream for any brand using Google Ads.

It’s all become a reality in the last couple of months! We’ve witnessed some of the best results we’ve ever seen for clients, month-on-month, since March and the trend doesn’t seem to be slowing.

Our clients alone have seen thousands more clicks with CPC falling by as much as 75%, whilst conversions have doubled.

Why has this happened? More demand online, increased volume for key search terms and less competition for keywords.

Simply put, now is as good a time as any to invest in Google Ads as you’ll get more for your money. Whatever your objective, whether it be traffic, sales or leads – you can guarantee results.

Want to get more from your marketing budget, find out more about our services. If you’re ready to go digital, get in touch with us at