ALC Vehicles

Celebrating the importance of diversity for business success

The challenge

ALC is responsible for providing the Ministry of Defence (MOD) with a wide range of construction and field mechanical handling equipment. Our ongoing brief is to support ALC as they lay the foundations for the future contract rebid. ALC see diversity as essential to its continued growth and innovation and believes their business is better as a result. They asked 8848 to help create a campaign that communicated this internally as a consistent reminder of the importance of inclusion.

How did we do?

8848 created a campaign that not only promotes the core values of respect and inclusion, praising the variety of perspectives, experiences, cultures, genders and ages of ALC’s employees but also demonstrates the respect the business has for everyone’s differences and the power that different contributions can have in the workplace. The creative uses an innovative approach to celebrate the diversity of the ALC workforce by communicating that ‘We are all different, but that’s what makes us stronger.’

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