MAN Truck & Bus

Putting MAN on the map

The challenge

The MAN brand stands worldwide for efficiency, innovation and customer proximity. Our challenge is to communicate these values and engage with the target audience, through securing national press coverage, supporting events such as the IAA in Hanover or the Commercial Vehicle Show in Birmingham and starting conversations on social media.

How did we do?

We have created a voice and personality for MAN on social media, significantly increasing followers and engagement on a number of platforms. Not only do we write press releases and case studies that secure national coverage, we turn them into SEO generating missiles that reach the target market. 2016 was a particularly successful year.

1,201 articles published

24% ROI

99% increase in Facebook likes

73% increase in LinkedIn followers

1344% increase in Instagram followers

59% increase in Twitter followers

We think the results speak for themselves.

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