Raising awareness of an ambitious business
S.H.Pratt Group, a family run business, has been importing bananas since 1960. Since then the company has seen rapid and successful growth, with different divisions being created as it enhances its strategic vision. These include logistics, ripening, packing, driver recruitment, training and software. Our challenge is to build brand recognition of S.H. Pratt Group and understanding of the company’s ever-expanding capabilities.
How did we do?
Within the first month of taking over the management of S.H.Pratt Group’s social media, we have grown Facebook page likes by 46%, generated 14,600 impressions on Twitter and introduced the brand to LinkedIn and Instagram. We have also successfully provided event and advertising support, positioning the business as a proactive ripening partner, supporting its retail customers through innovative POS and packaging solutions, that help increase customer engagement to sell more produce.
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