Speedy sponsorship receives a world famous power boost

Three of the finest darts stars on the planet – including 15 time world champion Phil Taylor – will be giving the UK’s leading equipment rental and support services provider the ultimate ‘Power’ boost when they step to the oche to unveil a prestigious sports sponsorship.

Speedy, the North West-based FTSE-listed business, will sponsor the Speedy Hire UK Open and will welcome Taylor to their Newton-le-Willows headquarters, along with world number three Gary Anderson and former World BDO Champion Mark Webster.

The trio will officially unveil the sponsorship on Friday March 11 from 1pm, in a huge coup for the brand, ahead of the event itself at the Reebok Stadium in June.

Speedy will now activate their sponsorship of the tournament – known as the FA Cup of darts – by offering 32 amateur players the chance to play their heroes in a unique opportunity for the sport.

Speedy will be giving budding throwers a genuine opportunity to play reigning UK Open champion Taylor, 2010 runner-up
Anderson, two time PDC World

Championship Semi-Finalist Webster and their rivals at the top of the professional game in front of millions of TV viewers in June’s Speedy Hire UK Open in Bolton.

Speedy’s group marketing director Steve McIntyre said: “We are thrilled to have forged this partnership with one of the UK’s most popular sports, and wanted to reflect our excitement with this unprecedented project.

“The Speedy Hire UK Open will be offering 32 players of all abilities the chance to compete in the event, which is widely regarded as the FA Cup of Darts.

“We are sprinkling even more magic into the format and are hoping that a Ronnie Radford moment might be around the corner.”

The Speedy Hire UK Open will take place from 2 to 5 June 2011 and Steve said that the sight of Speedy’s branding around the Reebok Stadium will represent the beginning of an exciting new chapter for the brand.

“This is one of the biggest projects that I have been involved with since arriving at the company last year.

“As former marketing director of Johnstone’s Paint, I know how much success can be leveraged from a robust sports sponsorship, so this is a partnership that really excites us all.”

PDC chairman Barry Hearn was delighted to welcome Speedy into the world of darts.

He said: “It is fantastic to have such a respected brand like Speedy on our roster.

“A lot of our audience are tradesmen and professional builders and installers, so if they haven’t heard of Speedy before the Speedy Hire UK Open, they should do afterwards.”

For more information about Speedy and its search for 32 darts players for the UK Open, visit SpeedHireDarts.com.