in the
news
At 8848 we love nothing more than creating conversation, sharing opinions and showcasing our clients and business development. So here’s the latest news, views and things to amuse.
Meta’s Fastest-Growing Content Type
As Meta's fastest-growing content type, Reels now drive over 200 billion views daily across the two platforms. The Rise of Short-Form ...
Don’t look back in anger at some of these marketing classics
Charlotte Bennett, 8848's client services director, says don’t look back in anger at some of these marketing classics. The Oasis ...
The Art of Not Getting Bleeped
On the back of the ASA’s recent article on swearing, James Garrison, 8848’s managing director, looks at the art of ...
The Key To A Successful Trade Show
The key to a successful show extends beyond the physical presence on the trade show floor. Strategic marketing plays a ...
Instagram’s Square Format Under Fire
Instagram's iconic square format is under fire as the platform experiments with a new vertical cropping feature. While this change ...
OpenAI and Condé Nast Partnership
A new partnership between OpenAI and Condé Nast is set to supercharge AI-powered search. OpenAI, the company behind ChatGPT, has ...
Brat summer is over, it’s time to be very demure, very mindful
It's official - brat summer is over and it's time to be very demure, very mindful. Our MD, James Garrison, ...
LinkedIn – Where Reality Goes to Die?
James Garrison, MD at 8848 Agency, looks at the changing face of LinkedIn and ponders whether it's where reality goes ...
The Steven Bartlett Ruling and Clear Labelling
The recent Steven Bartlett ruling on nutrition product ads serves as a stark reminder of the importance of clear and ...
Ray of Light for UK Construction Industry?
There’s a ray of light for the UK construction industry post-election, with activity levels hitting a two-year high. According to ...
The 1500m Lesson: It’s Not Always a Two-Horse Race
The men's Olympic 1500m final was a lesson for life - it's not always a two-horse race. James Garrison looks ...
Google’s Search Dominance Under Fire
Google's search dominance is under fire following a landmark ruling by a US judge. Our Managing Director, James Garrison looks ...
