uni-ball has officially launched its consumer Back to School campaign with a little help from Strictly Come Dancing Star Anton Du Beke.
The super smooth tv personality was on hand at London’s Holland Park School to tell pupils about a magical new writing competition to promote the uni-ball fanthom.
“The idea behind the campaign is to get kids writing over the school holidays by encouraging them to evoke their imagination and tell us how they would spend a day with their favourite storybook character,” said Stuart Barker, uni-ball’s marketing manager. “Alongside Anton, we have received some high profile support for the campaign and will be hitting the headlines over the coming weeks.”
“The uni-ball fanthom has a magical feel about it. It’s smooth to write with and makes light work of erasing any mistakes,” commented Anton.
He continued, “Working in partnership with uni-ball, I want kids to get away from their computer consoles and television sets. Keeping the art of handwriting alive has never been so important. It brings so many benefits to youngsters and when linked to reading can reinforce achievement.”