Mitsubishi Pencil Co. has launched an outdoor advertising campaign in a bid to engage with London commuters.
The leading pen manufacturer decided to invest in the outdoor advertising activity to raise awareness of the Jetstream pen amongst office workers in the capital.
Illuminating a tri-screen board right in the heart of the city at Broadgate estate, the advertisement will run for a three month promoting the qualities of the innovative rollerball.
Thanks to its quick drying ink the Jetstream is the perfect hand writing tool as it does not blur and writes in a smooth and light manor. This makes the pen a fantastic tool for the office worker. Located close to Liverpool Street, the large Jetstream advertisement stands in the heart of a thriving, dynamic business community where 30,000 people work each day.
Stuart Barker, marketing manager at Mitsubishi Pencil Co. said: “The Jetstream is a revolutionary product which is perfect for the everyday office worker. The prominent position of the advertisement in the heart of London allows us to place the pen in the public eye.
“The Jetstream is the perfect handwriting tool offering smooth, smudge-free writing thanks to its innovative uni super ink. We wanted to raise awareness of these qualities amongst an important audience for our business, the office worker, and we felt that this advert presented the perfect opportunity to showcase them.”