Yale picks up digital resource

Yale Europe Materials Handling has launched a new comprehensive online digital presence providing an interactive and informative resource for materials handling professionals.

The Yale web site has gone through a significant redesign and rewrite following extensive research into user behaviour globally this has resulted in a modern, easy to read and navigate web resource.

An in-depth study into user journeys revealed a number of key reasons for visiting a manufacturer’s website, and the type of information being researched. The new website takes into account all of the findings and allows visitors to easily navigate the site.

Product based applications within the site include:
• A unique interactive product selector to identify equipment based on a specific application’s materials handling requirement
• “My List” functionality allowing customers to create a list of trucks they are interested in which they can return to any time they visit the site making reviewed products quickly accessible
• Case studies and video testimonials showcasing Yale® lift trucks in genuine applications
• A cost calculator comparing the Yale Veracitor® VX 2.5 tonne diesel counterbalance forklift truck with equivalent competitor products based on both the manufacturers’ own data sheets and physical analysis carried out under strict test conditions

The new site is mobile friendly and easily navigated on tablet devices, making it easy for customers to browse independently or with a Yale representative.

Allie Wilkins, Digital Marketing Manager for the company says the site will be a huge step forward for the industry’s web presence and will help materials handling equipment buyers obtain the best information to make an informed purchase decision.

She says: “The objective of the website redesign was to deliver an informative and useful tool to assist users and to structure information in a way that is both easy to find and easy to understand.

“We have also integrated video content into the site to demonstrate real applications and third party case studies enabling users to see products in action all of which complements the technical product data.

“Everything on the web site has been developed in line with real customer feedback.”

Research also showed that locating dealers easily and quickly was a priority for web visitors. The new online dealer locator is fed by a database of all our dealers in Europe to ensure the most accurate dealer information is provided during visitor searches.

www.yale.com will initially be available in 15 languages, 7 of which are European with regional sites specific to each territory.