The launch of the next generation iconic Volkswagen Golf was celebrated in January with the unveiling of Redditch Volkswagen’s £360,000, state of the art showroom refurbishment.
Redditch Volkswagen, part of Trust Group UK with sites in Wolverhampton and Stourbridge, has undergone a major facelift over 10 weeks to provide a real boost to the local economy.
Malcolm Toon, Brand Manager at Redditch Volkswagen, said: “This is a huge investment by the Trust Group, and will make us one of around 40 dealerships in the country to offer the latest Volkswagen Retail Concept.
“This new facility features an extension to our car showroom from seven cars to 10 and reaffirms the Volkswagen corporate identity.”
During the refurbishment the showroom was completely overhauled – new floors, lighting, offices – resulting in new customer-focused amenities. These complement the ‘digital showroom’ launched last year, an innovative service which enables customers to configure their dream car on in-store iPads featuring a dedicated Volkswagen app.
Mr Toon added: “The timing of everything couldn’t be better! The much anticipated arrival of the all new seventh generation Golf has created a real sense of excitement here at Redditch, and we are thrilled to be able to show case it at the same time as our stunning new showroom.
“The Golf is integral to the Volkswagen brand, and we are hoping to see lots of our former and future customers visiting us over the weekend when they will be able to get their first look at it – and our refurbished showrooms.”