Developers help children be seen on the move in Lawley

Local schoolchildren will be clearly seen when walking or cycling to school in Telford, thanks to the support of new homes developers in the area.

The Lawley Village Developer Group (LVDG) has created a ‘safe routes’ leaflet and donated reflective armbands for every child at neighbouring Lawley Primary School.

Guy Scott, project director at the 350 acre site, said: “The philosophy of Lawley Village is to deliver a neighbourhood where people can live, work, learn, play and shop side-by-side with natural open spaces.

“Walking and cycling are the most sustainable forms of transport and are therefore crucial to the aim of delivering a sustainable new community like the one we are creating. We have produced the ‘safe routes’ leaflet to map the footpaths and cycle routes around the site, helping people to make the most of their environment.

“We also support Telford and Wrekin Council’s ‘Safe Routes to School’ policies, aimed at encouraging more families to choose walking or cycling and thereby reducing the number of cars close to local schools.”

The ‘safe routes’ leaflet offers a map of Lawley Village area, detailing the pedestrian footpaths and designated cycle routes across the development.

Copies are available from the Lawley Village management centre at Junction 6 of the M54, from local shops and community centres and from the individual developers’ marketing suites. A PDF version can also be downloaded from

Reflective armbands have been donated to every child at Lawley Primary School and LVDG hopes to extend the offer to other schools in the area.

Lawley Village is Telford’s premier new homes development. Located just two miles west of Telford town centre, it is one the largest sustainable urban residential developments of its kind in the UK, providing 3,500 homes, alongside new health, education, retail and leisure facilities.

The Lawley Village Developer Group is made up of top national housebuilders Persimmon Homes, Charles Church, Barratt Homes, David Wilson Homes and Taylor Wimpey.

Residents are encouraged to be actively involved in decisions about the future of the village through a long-term stewardship programme delivered by Ironstone Management Services (IMS), a joint venture between Bournville Village Trust and Sanctuary Housing Association.

The armbands and leaflets were presented to the school by Emily Benson, Resident Involvement and New Communities Officer for the Bournville Village Trust.

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