Blackpool apprentice makes award-winning start to sales career

A sales apprentice from Blackpool has scooped a regional award within months of embarking on his new career.

Rhys Young, who joined Lookers Volkswagen Blackpool in April last year, was named the North West’s ‘Salesperson of the Month’ for December, after recording the best sales across the regional group.

The 22-year-old said: “I was a bit surprised to win, because I only actually started selling three months ago. But I’m a very competitive person who I’m pushing to win it again!”

Rhys applied for the Volkswagen apprenticeship programme after studying sport and exercise at Blackpool Sixth Form College and working in security.

“I saw the apprenticeship advertised and thought it looked like a great career opportunity,” he said. “I also get to go on training courses at the main Volkswagen centre in Milton Keynes, on product knowledge and sales techniques.

“Lookers is a good group to work for. They look after the staff and I’m really enjoying it. For the first few months I did general duties, learning how a dealership operates, and then I was able to start serving customers.

“I like to put myself in their shoes and help them make the right choice of car for them individually.”

David Bailiss, brand manager for Blackpool Volkswagen, added: “Rhys is an excellent example of how well the Volkswagen apprentice programme works for young people. He is very enthusiastic and the programme gives him all the training and opportunity he needs for a successful career in Volkswagen retail.

“Winning the award has shown him the rewards for hard work, and we expect him to win many more prizes with his positive attitude and superb customer-focused approach.

Anyone interested in applying for an apprenticeship can visit the company’s website at for further information.

Lookers Volkswagen Blackpool, based at Ashworth Road, offers new and approved used car sales, and a comprehensive after-sales service using genuine Volkswagen parts. Call 0844 659 5509 or visit for more information.