Connect PR steps up to the oche to activate darts sponsorship

Connect is delighted to have stepped up to the oche with the activation of yet another darts sponsorship.

After a hugely successful two years sponsoring Premier League star, Simon Whitlock, and former world champion, Mark Webster, our client Leyland Paints has hit the perfect target once again.

Team Leyland has been boosted with the addition of the hottest property in darts, newly crowned world champion and world number one Michael van Gerwen.

The super-signing will allow Connect PR to activate the sponsorship to new levels, bringing the Leyland Paint brand closer to its target audience through social media, trade activity and specially targeted press coverage, building on the millions of pounds of coverage we achieved for the brand last year.

Our work in darts sponsorship has helped some of the UK’s biggest brands such as WD-40, Speedy, Uponor and Volkswagen Commercial Vehicles engage with a truly trade-focussed audience.

It’s very much “Game On” – for our darters – and for Leyland Paints in 2014.