Aberdeen motorists are following a national trend towards smaller ‘city cars’ reports a leading local dealership.
Specialist Cars Aberdeen, based on Craigshaw Drive, has seen a significant increase in the number of people asking to test drive the brand’s compact up! cars, reflecting a countrywide preference for more economical vehicles.
Tom Higgins, Specialist Cars general sales manager, said: “Auto Express magazine reported sales of smaller cars have risen 122 per cent over the last decade1. We are certainly seeing a similar trend here, with more and more people deciding that small is beautiful.
“So far this year we have already sold 115 of the up! compared to 131 in the whole of last year.
“There was also a noticeable spike in interest after the up! was featured on the BBC’s Top Gear in February, being driven across Ukraine by Jeremy Clarkson.
“The review raised the car’s profile with younger male drivers and also taller people, because Clarkson is known to be well over six feet tall, and he was able to drive the up! comfortably.”
The Volkswagen up! was launched in 2011 and won the World Car of the Year award in 2012. The car achieved an NCAP five-star safety rating and an electric version is now also available.
Tom added: “With prices starting at £8,635, fuel economy of up to 68.9mpg and zero road tax, it’s no wonder more people are turning their backs on bigger saloon cars and choosing the up!
“Right now we are also offering free insurance* with finance packages, so I’m expecting to see even more of these great little cars out and about on the streets of Perth in the near future.”
To test drive the up! or request more information about the e-up! call Specialist Cars Aberdeen on 01224 452762.
*Full terms and conditions available from Specialist Cars Aberdeen
1Auto Express reports sales of small city cars have risen from 36,171 to 80,377 between 2004 and 2013.