As property prices in the South East continue to rise, smart house hunters in Kent are jumping the queue to own a new home.

Persimmon Homes reports strong interest in buying off-plan at its newly launched Wesley Field development in Ashford, with six people already in the process of reserving a property, before a brick has been laid.

Jo Richards, head of sales and marketing for Persimmon South East, said: “Recent research by the Office for National Statistics recorded house prices in the South East are now 9.7% higher than they were in 2013*.

“With that trend expected to continue, more and more people are looking for an affordable way to secure the keys to their own home.

“Buying off-plan enables people to reserve their property at today’s price, rather than waiting until the house or apartment has been built and risking further price rises.

“Reserving early also allows buyers to tailor their home to their taste, by specifying details such as kitchen cupboards and worktops, truly making it the house of their dreams.”

Wesley Field, at Knoll Lane in Ashford, is a small collection of 46 two and three bedroom homes, priced from £188,950. Sales are currently being managed from the Persimmon Homes marketing suite at Repton Park on Sir Henry Brackenbury Road.

The detached, semi-detached and terraced houses offer an ideal opportunity for local people to get onto, or move up, the property ladder in a sought-after market town.

The development is within walking distance of local shops and well-respected schools, and Ashford is renowned for its excellent transport links with its direct link to St Pancras making London just 38 minutes away and the Eurostar reaching Paris within two hours.

Buyers at Wesley Field can also access the Help to Buy scheme, securing their home with a five per cent deposit and a mortgage for 75 per cent of the value. The remainder is covered by a Government equity loan which is interest and repayment free for five years.

Jo added: “If you have an existing property to sell, call into marketing suite at Repton Park and ask about our Home Change and Part Exchange assistance packages, which really can help to save you time and money, moving you into your perfect new home easier and quicker.”

The sales office can be contacted on 07717 295 749 for more information.

*ONS House price index, report 19 August 2014: