Our recent work with premium car care company Autoglym saw us support the brand at the prestigious Concours of Elegance event.
The 2014 event gathered 60 of the rarest cars from around the world at Hampton Court Palace, as well as over 700 other vehicles from the UK’s leading car clubs and organised classic car tours.
Connect PR has supported Autoglym since the beginning of this year, raising its profile in key trade and consumer titles. Our remit is all about helping car enthusiasts and professionals achieve a flawless finish and high gloss shine to their cars.
Sixteen car care experts from Autoglym were on hand throughout the three day event to give technical know-how and practical advice on how to care for these priceless classic vehicles.
The team was also instrumental in maintaining the vehicles for the show, which saw over 3,000 visitors through the doors.
Paul Caller, Autoglym’s Chief Executive, said: “We were delighted to attend the Concours of Elegance and relish the opportunity to get involved with such a prestigious event.
“With cars from 1896 right up to 2014, ranging from Alfa Romeo through to Zagato, we had to ensure our products performed across a wide spectrum of paintwork types and interiors.
“Many of our products were formulated years after these cars were even built, so ensuring they suit the needs of an older vehicle is essential.
“Having close links with motor manufacturers, museums and access to historic car collections enables us to keep a catalogue of paint plates, rubbers and leathers to test on when carrying out development work. This makes our products the preferred and only choice for both classic and modern car owners.”
Autoglym has been leading the way in car care research and development since 1965 and produces premium products, which achieve the greatest finish and offer outstanding durability.