Connect PR is proving it is top of the league when it comes to bringing sports sponsorship to life for clients by celebrating 15 years in big-time football.
The Midlands-based agency has been utilising its PR expertise and bringing innovative and exciting ideas to the Football League Trophy since 2000 for LDV Vans and, over the last 10 years, Johnstone’s Paint.
Campaigns such as the Paint Pot Challenge – a unique test of accuracy taken by hundreds of professional players across England and Wales who have attempted to chip the ball into a giant inflatable paint pot – help to provide exciting additional activity alongside the pulsating action on the pitch.
And Trophy Tours in the home towns and cities of the finalists each season – in which the coveted silverware is at the centre of numerous community engagement events in one frantic week – ensure the Wembley final is brought to life well before the big day at the national stadium.
It all results in hugely successful season-on-season activation for the client, with several millions of pounds worth of media value generated.
Football League commercial director Ben Wright said: “We have worked closely with Connect PR on the Football League Trophy and it has – and continues to be – a long and very successful relationship.
“Each season, the Connect team brings a huge amount of energy and plenty of vibrant ideas to the table for their clients and our sponsors, and they play a big role in the on-going success of the Football League Trophy.”
Hazel Crawford, managing director of Connect PR, said: “In the modern business world, long term relationships such as the one we enjoy with the Football League, are difficult to come by so we are extremely proud of our 15-year association with the Trophy for our clients.
“Our team thrives on engaging with football fans right across the country and maximising benefits for our clients from before the first ball is kicked in the opening round to well beyond the final whistle at Wembley some nine months later.”