Chancellor joins Persimmon Homes

We were delighted to host a visit from the Chancellor of the Exchequer, George Osborne, for the second time this month, as he joined our client Persimmon Homes to talk about the Help to Buy ISA.

The new ISA, which was introduced by the Government on December 1, is a tax-free account that offers first-time buyers a 25% Government top-up on savings of up to £12,000.

The homes and gardens sector continues to develop and this has never been more evident following Rightmove’s recent announcement that visitors to its website in January were up 21 million on the same period last year, and enquiries to agents and developers hit a new record of 4.9 million.

Today’s consumers are online savvy and brands needs to use social media to reach their potential buyers from the very outset of the buying process. We create campaigns that drive consumers to find out more about products and services, delivering them in-store and onto websites.