Opening doors in the home and lifestyle market

Gaining cut through in the garden and lifestyle press can be challenging for brands, but with great planning and targeted relevant content, success can be achieved year on year.

We are now in our third year of working with family firm Scotts of Thrapston. 2016 will see us support the brand as it launches a new range at the Garden Press Event at the Barbican on 18 February. Following this event, it’s straight into planning for the spring and summer shows with the Harrogate Flower Show, then the highlight of the social calendar, the RHS Chelsea Flower Show and finally RHS Hampton Court Flower Show.

We attend press days, liaising with the media and guests (many high profile at Chelsea) to communicate the company’s product ranges, key messages and discuss feature opportunities for the year ahead.

Great social media is at the heart of all of our campaigns and events and we ensure the company’s followers on Twitter, Facebook and Instagram are kept up to date and new audiences are reached through selective targeting.