The seasonal celebrations officially begin at Telford Shopping Centre with a spectacular lights switch-on fun day. An action-packed programme of enchanting events will wow guests on Saturday 19th November from 10am.
Our challenge was to create a campaign which would drive awareness and promote Telford’s Christmas extravaganza. Our latest creative ‘shop the light fantastic’ offers audiences the chance to be surprised, entertained and delighted, whilst also emphasising that there’s something for everyone at Telford.
Telford is undergoing a major transformation which is repositioning the town as a regional retail and leisure destination. The centre needs to be bold, contemporary and confident to draw in new audiences. Telford is changing, it’s bigger, bolder and better!
Our creative, marketing and PR teams came together to deliver Christmas to Telford Shopping Centre creating a range of multi-channel creative which includes outdoor, radio, geo-targeted digital and mobile, social and location tactical activation via press and postcode targeted leaflet distribution.
The result is a new stylish and contemporary approach, which helps to deliver the positioning of ‘Let Telford Surprise you’.