Two senior appointments for leading Midlands’ agency signals creative intentions - 8848

Two senior appointments for leading Midlands’ agency signals creative intentions

Appointment, marketing, creative communications, marketing, Staffordshire, agency

South Staffordshire communications agency 8848 has expanded its senior team with the appointment of two highly experienced creative professionals to support its growing client portfolio.

Mike Lloyd, who has more than 20 years’ experience in creating brands for many of the region’s leading organisations including The Cube, Birmingham Airport and Birmingham’s Town Hall and Symphony Hall, has been appointed creative director and will work closely alongside the agency’s marketing team.

Mike said: “There is an ever-growing demand for companies to use creative communications agencies outside of London. 8848 has a fantastic and dedicated team of creative individuals and the client base is continually expanding.

“I’m looking forward to helping to build the agency’s presence and working with clients across the UK on national campaigns.”

Hazel Crawford, managing director at 8848, said: “Mike’s work is a great testament to what we are working to achieve at 8848; combining world-class design that you’d associate with an international agency with the dedicated personal service of a boutique business. His work will raise the creative levels within the agency even further as we welcome new clients.”

Liz Collingridge joins 8848 from Connect Advertising and has been appointed as marketing manager. Liz brings 16 years’ marketing experience both in an agency and client-side environment, working with brands such as Bentley Motors, Aga-Rayburn, MG Motors and Floors2Go. Most recently she has developed marketing strategies to support new business activity for agencies.

She said: “8848 has a growing reputation, both regionally and nationally, and I’m relishing the new challenge. This role brings about exciting new opportunities and I am looking forward to helping with the growth of the marketing communications arm of the business.”

Hazel Crawford said: “Liz has the perfect blend of brand and agency experience, with deep expertise across multi-channel marketing activities. She is exactly the kind of forward-thinking individual needed to support our ever-evolving creative offering in the agency.

“We see ourselves as a team of channel-hopping communications experts, delivering brand consistency that grows business and drives sales whether this is through traditional marketing, digital, PR, content, video or social media.”