Midlands based agency 8848 has been appointed to handle the consumer and trade PR for Lecico Bathrooms.
The Staffordshire-based full service agency will manage Lecico’s media relations to promote the company’s wide range of products within both commercial and consumer sectors, as well as offering digital content and support.
Lecico, which has its UK headquarters in Bedford, is one of the world’s largest designers and manufacturers of bathroom suites and fittings. Exporting to more than 50 countries worldwide, its outstanding reputation is founded on design-rich, competitively priced sanitaryware that has been crafted to the highest manufacturing standards.
Paul Gemmell, head of marketing at Lecico, said: “Lecico is a leading supplier of bathroom products and we see PR as a critical tool for promoting and protecting our brand as our profile grows. We love 8848’s energy and drive, and have always felt their ambition matches ours.
“We have a lot going on this year as we celebrate the company’s 30th anniversary and continue to add to our comprehensive product portfolio. 8848 will help us to get our key messages out to the people who matter.”
Hazel Crawford, managing director, added: “2016 was an exceptional year for the agency, following the move to our new headquarters. It’s brilliant to get the New Year off to a flying start by announcing this significant contract win; Lecico is a fantastic addition to our client portfolio.
“At 8848, we pride ourselves as being a team of channel-hopping communications experts, delivering brand consistency that grows business and drives sales whether this is through traditional marketing, digital, PR, content, video or social media.”
8848’s other big-name clients include the UK’s biggest housebuilder Persimmon Homes, Volkswagen, MAN Truck & Bus UK, Selco Builders Warehouse, Higgs & Sons Solicitors and FUCHS.