ERA Total Security has appointed Staffordshire based 8848 Communications ahead of a new innovative product launch.
Following a competitive pitch process, the full service agency was appointed by ERA Total Security, leading home security specialists, to handle its creative communications and brand positioning ahead of a pioneering product launch later this year.
ERA is a UK leader in the design, development, manufacture and distribution of innovative solutions for the home security market and is about to take up a new unit at Wolverhampton’s i54 business park alongside companies such as Jaguar Land Rover, Moog, ISP and Eurofins.
ERA’s latest product, TouchKey, will incorporate the latest smart phone technology and is set to shape the future technology of home security.
Tania Tams, marketing manager at ERA Total Security, said: “We are very excited about our new product which is due to be revealed later this year. It will show the direction in which the market is moving and will incorporate the latest smart living technology.
“8848 has been appointed to develop our branding, marketing and coordinate our communications ahead of and during the product launch. Their modern creativity, ideas and drive impressed and we feel their ambition matches ours.
“We see creative communications as a critical tool for promoting and protecting our brand as this product and our company profile grows. 8848 will help us to deliver our key messages to the people who matter and with its head offices just four miles away from the new i54 business park it is an ideal collaboration.”
Hazel Crawford, managing director at 8848 Communications, said: “This is an exciting win for 8848 as it is represents a strong addition to our thriving and ever-expanding marketing client portfolio.
“It is great to have ERA Total Security on board and we look forward to growing the brand’s presence and handling its creative design, communications and brand positioning ahead of its new product launch. It is very exciting times for both 8848 and ERA Total Security alike.”
8848 is a team of channel-hopping communications experts, delivering brand consistency that grows business and drives sales whether this is through traditional marketing, digital, PR, content, video or social media
The agency’s other big-name clients include the UK’s largest housebuilder Persimmon Homes, Volkswagen Commercial Vehicles, MAN Truck & Bus UK, Selco Builders Warehouse, Higgs & Sons Solicitors and The Cube, Birmingham.