So Kate Middleton has had her third child and it’s a boy!
The world’s media turn their attention to one hospital door awaiting the departure of the new prince, and savvy brands are making the most of the news.
It’s more important than ever for brands to be reactive to news like this, and social media provides the perfect opportunity to do so.
Here’s some of our favourite tweets from brands using the hashtag #RoyalBaby:
Some #RoyalBaby names that work well with George:
Of The Jungle
— innocent drinks (@innocent) April 23, 2018
UPDATE: Congratulations to The Duchess of Cambridge who’s given birth to a baby boy! Hop over to our Facebook page to improve your chances of winning a prize fit for a prince, by guessing what the #RoyalBaby name will be! (T&Cs apply) https://t.co/fDUOcN4gZX 👑 pic.twitter.com/70a30oEZMA
— M&S (@marksandspencer) April 23, 2018
Play on words
— Ted Baker (@ted_baker) April 23, 2018
— Channel 4 (@Channel4) April 23, 2018
Call it Dave #royalbaby
— Dave (@davechannel) April 23, 2018
— Yorkshire Tea (@YorkshireTea) April 11, 2018
Congratulations to the Duke and Duchess of Cambridge on the birth of a baby boy! We will be turning a Royal shade of red, white and blue this evening in honour of the exciting news. 💙 #royalbaby#eyelovelondonpic.twitter.com/jWFVxQv5pe
— The London Eye (@TheLondonEye) April 23, 2018
Typical Paddy Power
What’s the bigger news today? The Royal Baby being born, or the fact that it’s 15 years since John O’Shea nutmegged Luis Figo?
— Paddy Power (@paddypower) April 23, 2018
— Lidl UK (@LidlUK) April 23, 2018