When the pandemic hit, we knew just how important it would be for our clients to stay in the spotlight, even in a time where we were all working from home. We’ve put together a social media showcase to show you how we helped our clients during the pandemic.
Selco Builders Warehouse
In March, our long-standing client Selco Builders Warehouse took the difficult decision to close its 68 branches due to COVID-19.
It was important for Selco that the business continued engaging with tradespeople across the UK, despite the inability to communicate face-to-face.
With sporting tournaments cancelled, 8848 created ‘Battle of the Trades’ – a week-long social media competition with a knockout vote each day eliminating a trade, and eventually crowning the UK’s top trade.
What was the aim? Create positive conversation, grow Selco’s relevant following and keep the Selco brand at the forefront of their customers’ minds.
How did we do?
In one week:
- Over 40,000 engagements
- Over 1 million impressions
- Over 1,000 new tradespeople following Selco’s Facebook page
Goodyear Farm Tires
Working closely with our client, we wanted to provide some positivity for the farming community during a difficult period for the country.
All agricultural shows across the UK were put on hold during the COVID-19 crisis, and a big part of these shows is the vintage tractor parade.
Just because tractor enthusiasts couldn’t attend physically, we saw no reason why they couldn’t take part in their favourite hobby virtually.
What was the aim? To create a virtual vintage tractor show for the farming community to enjoy and to engage with Goodyear’s customers. The primary channel was Facebook, but we also used LinkedIn, Twitter, Instagram and the website.
How did we do?
- Dozens of tractors entered
- Over 30,000 video views
- Over 5,000 engagements
- Over 100,000 impressions
If you would like some support in making the most of your social channels to stay connected to your customers, please get in touch firstname.lastname@example.org
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