8848 Agency pushes Selco to PR success
Selco Builders Warehouse were sent soaring after securing more than 100 pieces of national and regional press coverage on one story, thanks to the help of 8848 Agency.
As the UK witnessed a national shortage of HGV drivers, building merchants Selco launched its own ‘Driver Academy.’
In a nutshell, any colleague working for the business can apply to become a fully qualified HGV driver. So, by completing the Driver Academy programme, staff will receive their Level 2 HGV qualification.
A fantastic solution to a major nationwide problem.
Our experienced PR team utilised their wide set of contacts to showcase Selco’s campaign and ensure maximum coverage was achieved.
Receiving national coverage in publications such as The Metro, Mail Online and The Independent, as well as a host of other trade and regional titles, 8848 actively helped Selco to secure over 100 pieces of coverage in total.
The story also made a buzz on social media with the post receiving more than 1,300 positive engagements.