In today’s very crowded digital marketplace where consumer behavior is influenced by modern technology, there has never been a more important time to invest in a good website for your business.
Following a difficult few months, many businesses are now prioritising online communications to interact with both new and existing customers to meet the increasing expectation for everything to be readily available with the touch of a button.
Though you may already have a website for your business, it is recommended to redesign your website every 2-5 years to meet the demands of consumer behaviour and meet performance and customer journey expectations.
A website redesign can help improve the look and feel of your site, include new features, power functionality and even drive an increase in business results. So if you’re thinking about giving your current website a facelift, partial or fully, here’s a whistle stop tour of why your business needs a website in 2021.
As a small business, a fully functioning, navigable website is probably your greatest marketing tool, helping you to reach a wider audience, increase sales, showcase your goods and grow your brand.
Brand Recognition – A well put together website can shape the online perception and messaging of your brand, as well as clearly outlining the products and services you provide to potential and returning customers. Updating your website can help to promote trust and brand recognition, as well as encouraging returning visitors for those who have a positive experience.
Better SEO – A well-designed website also can help to improve your organic search engine position. A website redesign can fix any outdated SEO bad practice, improve core web vitals, better mobile usability and enhance user experience.
Updated Branding – Any changes that you make to your branding should be reflected with a website re-design to provide consistency in the look and feel.
More Sales – With a user journey analysis under your belt, a website redesign can enable you to make conversions and the primary goal. This can be done by presenting a flow of information that funnels potential customers to purchase or contact with ease, resulting in more conversions due to a smoother user experience.
Reduce Costs – It is often more cost-effective to redesign your current website rather than fix functionality issues which is another reason why you should consider a complete redesign. The redesign will give your business the opportunity to re-evaluate your hosting and consider the value of your CMS to ensure that it is running more efficiently for visitors.
Want to find out more about how we can help you with your Website redesign, get in touch today to find out more.