So what’s new from Instagram in September 2023? Instagram is continually changing and updating. In this article, we look at some of the new features and updates from Instagram this month.
There are over 30 million Instagram users in the UK, and over 80% follow at least one business. This makes Instagram a popular platform for businesses of all sizes to promote themselves.
According to a 2022 survey by Statista, 20.31% of B2C marketers in the UK use Instagram for marketing. This makes it the second most popular social media platform for B2C marketing in the UK, after Facebook.
Here’s what you need to know:
Longer Reels
Instagram is testing the option to create Reels up to 10 minutes long. This is a significant increase from the current limit of 60 seconds, and it could give creators more room to tell their stories and express themselves.
Broadcast channels
Instagram is launching a new feature called broadcast channels. These channels will allow creators to share text, images, and other content with their followers in a one-way format. This could be a useful way for creators to share behind-the-scenes content, updates on their work, or exclusive offers with their fans.
Improved analytics
Instagram has updated its analytics tool to give creators and businesses better insight into their accounts’ performance. Creators can now see data from up to 90 days, and they can also measure their live video performance.
New Reels features
Instagram is testing a few new features for Reels, including video layout and double exposure. Video layout allows users to capture multiple videos in separate windows one after another and then play them combined. Double exposure allows users to capture a photo and then record a video on top of it. These features could help creators create more engaging and visually appealing Reels.
About the author
Emily Branigan is a social media specialist at 8848. She graduated from the University of Worcester with a degree in Media and Cultural Studies and holds a Masters degree in English.
About 8848
8848 is an award-winning full-service agency. We’re based in the Midlands but our clients are based across the UK and further afield. Alongside social media management, our services include PR and content, brand development, creative design, photography, and event management.
We work with clients of all sizes to help them achieve their sales goals through PR, social media, and marketing. We’re unique as one of our specialisms is an in-house business-to-business contact centre.