We often take for granted that people know what we do and how we do it – here’s a guide to SEO from the team at 8848 Agency.
In our latest series of articles, we go back to basics to give you a beginner’s guide to some of the terms and tools we work with and explain how they can help your business achieve more success.
Search engine optimisation
SEO, or Search Engine Optimisation, is the practice of optimising a website and its content to improve its visibility and ranking in search engines like Google, Bing, and Yahoo.
Ranking websites
When someone types a query or question into a search engine, the search engine uses an algorithm to analyse and rank millions of websites to provide the most relevant and useful results for the user. SEO helps your website and its content appear higher in these search results, making it easier for potential customers to find you.
Why content is so important
Adding content is important for SEO because it helps search engines to understand what your website is about and what kind of information it provides. Search engines use this information to rank websites in their search results pages (SERPs).
Content is also important for SEO because it gives users a reason to visit your website and stay there longer. When users find your content to be informative, engaging, and relevant to their needs, they are more likely to stay on your website and learn more about your products or services.
In short, if you’re not regularly adding content to your website, you’re not giving users enough reasons to visit and search engines are less likely to find you relevant.
Structure and code
SEO involves various techniques, including optimising your website’s structure and code, creating high-quality and relevant content, using relevant keywords and meta descriptions, building backlinks from other reputable websites, and improving website load speed and user experience.
At the end of the day, it’s about being visible
By implementing effective SEO strategies, you can improve your website’s visibility. You can attract more traffic to your site, leading to more leads, sales, and conversions for your business. However, SEO is an ongoing process. It requires regular updates and adjustments to keep up with changes in search engine algorithms and user behaviour.
8848 Agency
8848 Agency is a successful full-service agency. We provide marketing communications support to a wide range of blue-chip and successful businesses. Established in 1999, we provide marketing, contact centre, digital, content, social media, video and PR to a growing list of brands.
Today, 8848 has a team of experts in a variety of marketing disciplines including:
- Branding
- Content marketing
- Digital marketing
- Email marketing
- Public relations
- Search engine optimisation (SEO)
- Social media marketing
- Web design and development
- Dedicated B2B contact centre