Every day’s a school day, so here are five new LinkedIn features for you to play with.
While other platforms may boast flashier features, LinkedIn remains the undisputed leader for B2B connections and professional networking. And despite its established nature, 2024 brings exciting new functionalities to elevate your marketing and reach your target audience more effectively.
Creator Mode tools become universally accessible
While the dedicated Creator Mode disappears, its valuable tools become universally accessible. Here’s how it impacts you:
- Enhanced first impressions – your “About” section takes centre stage, clearly conveying your professional narrative.
- Streamlined profile – featured content retains visibility but with less prominence. Showcase your latest projects and achievements strategically.
- Goodbye profile hashtags – focus on a concise and impactful introduction.
- Flexible connection options – choose between “Follow” and “Connect” as your primary CTA, aligning with your goals.
New services section
Highlight your offerings with a dedicated space at the top of your profile. This instantly informs visitors about your value proposition.
Content type filter
Refine your information discovery. Users can now filter posts by type (articles, videos, etc.), saving time and finding relevant content easily.
Multiple newsletters for amplified impact
Reach diverse audiences effectively. Create and distribute content across up to five targeted newsletters, fostering deeper engagement.
Premium custom buttons
If you have LinkedIn Premium you can drive immediate action with a customisable button on your profile. Link to your website, portfolio, or booking system, guiding visitors directly to valuable resources.
2024 looks set to offer a wealth of additional enhancements worth exploring. These include:
- AI-powered content creation – elevate your profile and messages with premium features.
- Profile view insights – understand audience engagement and optimise your content strategy.
- Expanded skills section – showcase your expertise with up to 100 skills.
- Integrated event reminders -stay on top of important dates and engagements.
- Looming short-form video feature – leverage the potential of bite-sized content (details forthcoming).
8848
8848 has a team of multi-channel marketing experts all ready to help you in 2024.
Multi-channel marketing offers several advantages over single-channel approaches, making it a valuable tool for businesses of all sizes.
By using multiple channels, you can tap into different segments of your audience who might prefer different platforms. Social media, email, traditional marketing, website content, PR, and events can all be utilised to reach a wider audience. Furthermore, each channel provides another opportunity to connect with potential customers, thereby increasing the likelihood of brand recognition and recall. Consequently, this repetition reinforces your message, ultimately strengthening brand loyalty.
Why work with 8848?
So, what can 8848 offer you? Firstly, we have a wealth of marketing communications experience, having worked with some of the world’s biggest brands. Moreover, we’ve also guided emerging brands as they embarked on their growth trajectories.
We create captivating original content of every kind, seen and heard on every channel imaginable. We are a multi-award-winning creative design, public relations, and communications agency.