8848 used National Apprenticeship Week 2024 to put our client Realise in the headlines.
The 8848 PR campaign, spearheaded by Sean Wozencroft, secured widespread media coverage throughout the week, generating headlines across a diverse range of publications, including regional radio, regional print press, leading automotive journals, and care and community titles. This consistent daily coverage effectively amplified campaign messaging and brand awareness.
Case Studies
At the heart of Sean’s campaign were solid case studies covering a wide range of apprenticeships. These included Terrence Farmer, who works in the rail industry and who is a mature apprentice. Ruby Rose, a 16-year-old care worker, just starting her career journey was also included, as was Thomas Shaw, a nursery practitioner. This case study stood out as only 2% of men work in this field.
National Apprenticeship Week celebrates the achievements of apprentices and the positive impact they have on the economy and communities.
This year’s theme was Skills for Life. The theme emphasised how apprenticeships offer valuable skills and knowledge that benefit individuals throughout their careers.
Realise is a leading provider of apprenticeships and adult education courses. Established over 35 years ago, they have a strong track record of helping individuals unlock their potential and achieve their career goals. The business offers a wide range of apprenticeships, from Level 1 to Level 5, across various industries, along with adult education courses in areas like English, maths, and digital skills.
Sean said that the use of case studies added credibility and trust to the Realise campaign.
“Unlike self-promotion, case studies offer independent validation of our claims. They showcase real-world success stories with tangible results, building trust and credibility with our audience. We used National Apprenticeship Week to tell stories through case studies and build an emotional connection with the audience.”
To find out how 8848 can support your business, email hello@8848agency.com or call 01902 907520.
8848
8848 has a team of multi-channel marketing experts all ready to help you win new business in 2024.
Multi-channel marketing offers several advantages over single-channel approaches, making it a valuable tool for businesses of all sizes.
By using multiple channels, you can tap into different segments of your audience who might prefer different platforms. Social media, email, traditional marketing, website content, PR, and events can all be utilised to reach a wider audience. Furthermore, each channel provides another opportunity to connect with potential customers, thereby increasing the likelihood of brand recognition and recall. Consequently, this repetition reinforces your message, ultimately strengthening brand loyalty.
Why work with 8848?
So, what can 8848 offer you? Firstly, we have a wealth of marketing communications experience, having worked with some of the world’s biggest brands. Moreover, we’ve also guided emerging brands as they embarked on their growth trajectories.
We create captivating original content of every kind, seen and heard on every channel imaginable. We are a multi-award-winning creative design, public relations, and communications agency.