As audience attention spans shrink and content competition grows ever fiercer, staying ahead of the video curve is crucial.
James Garrison has been creating client films for the past decade. Here’s his take on a few trends to take note of.
Short and sweet
Attention spans are shorter than ever, making bite-sized video formats like TikTok, Instagram Reels, and YouTube Shorts a goldmine. These platforms offer immense reach and engagement, allowing you to tell impactful stories concisely.
The rise of interactive video
Take your video engagement to the next level with interactive elements. Let viewers choose their narrative paths, answer polls, or click on hotspots for additional information. This creates a more immersive and dynamic experience, boosting viewer retention.
Search-optimised videos
Don’t underestimate the power of SEO for your videos. Make sure you optimise titles, descriptions, and tags with relevant keywords to ensure your video content ranks higher in search results.
Leverage live streaming
Live video offers a unique opportunity to connect with your audience in real time. Host Q&A sessions, product launches, or behind-the-scenes glimpses to foster a sense of connection and authenticity.
Real people at centre stage
I’ve been saying it for years – viewers crave genuine connections. Feature real people in your videos – employees, customers, or everyday individuals. These build trust and relatability with your target audience.
Silence is golden
Sometimes, less is more. Captivate your audience with silent videos that rely on visuals and music to tell your story. This approach can transcend language barriers and resonate with a global audience.
8848 has been creating powerful video content for more than 15 years. If you have a project you would like us to look at, email james@8848agency.com.
Multi-channel marketing from 8848
In today’s dynamic landscape, a unified voice across multiple channels is the recipe for marketing success. That’s where 8848 comes in. Our team crafts multi-channel campaigns that engage audiences on their preferred platforms, from social media to email, traditional marketing, PR, and beyond.
Unlock the power of multi-channel marketing
Wider reach
Ensure your message doesn’t get lost by tapping into diverse audiences across different channels.
Repetition for recall
Reinforce your brand identity and solidify customer loyalty through consistent, multi-channel communication.
Increased engagement
Each channel presents a unique opportunity to connect and build meaningful relationships with potential customers.
Why Choose 8848?
Proven expertise
We boast a rich history of working with both established giants and ambitious newcomers, guiding them all towards marketing mastery.
Award-winning creativity
Our team creates captivating content that grabs attention across every channel imaginable.
Comprehensive solutions
We go beyond just design, offering a full spectrum of creative, PR, and communication services for a truly integrated approach.
Ready to take your brand to the next level? Contact 8848 today.