Sunshine after the rain – the growth of media rooms for big brands
Sean Wozencroft looks at the growth of media rooms and ponders why Prime Minister Rishi Sunak’s team didn’t advise him to stay dry and use the brand-new media room.
After last night’s rain, Prime Minister Rishi Sunak may be excused for craving a bit of sunshine this morning.
The media frenzy surrounding the Downing Street rain highlights a crucial point – in today’s fast-paced digital world, having a dedicated media room is no longer a luxury, it’s a necessity for large brands.
So why didn’t his media team suggest he use the £2.6 million media briefing room at 9 Downing St? While at the time, some called it a vanity project, it could have been a game changer in terms of today’s headlines. Only they know the answer to this, but I think we will increasingly see more media rooms in big brands’ headquarters.
Modelled on The White House
It’s said that Downing Street’s media room was modelled on the White House. Today, most of the biggest US brands will have their own media rooms to keep up with the 24/7 news cycle. Often, they will bring in agencies and experts to support them, but life will be made simpler by having facilities on site.
I believe that increasingly UK brands will follow suit, with their own media rooms.
Need for content
The need for content is insatiable. Brands need to be ready to jump on trends, create conversations, and stay relevant. A media room equipped with a flexible video production facility is the key. Think easy-to-use tools that adapt to any content need – from casual fireside chats to tech-driven presentations.
The ultimate media rooms
Broadcast studios offer a masterclass in space design. Imagine multiple zones for diverse content creation: intimate seating areas for relaxed interviews, standing platforms with LED or touchscreen technology for dynamic presentations. This kind of flexibility is what media outlets use to their advantage, and it’s exactly what brands need for their content creation.
The benefits of having your own media room are endless.
- C-suite addresses
- Employee training programmes
- Market updates
- Virtual conferences
- Sales training sessions
- Product demonstrations
- Live video segments
- Thought leadership roundtables
So, popcorn at the ready. The political season is upon us, and for the next six weeks, I’ll be more interested in the spin doctors than the policy debates. Let’s see who comes out on top of the PR game.
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