For any successful food photography shoot, there are several critical people involved in the process, including those providing creative insight, art direction, and photography. However, a key ingredient that must not be overlooked is a food stylist. They are a critical part of the team, bridging the gap between how food tastes and how it looks on camera, which are often very different. Here’s why they matter so much:
- Visual appeal is everything
In food photography, you don’t have the luxury of smell or taste – it’s all about looks, and let’s face it, a ‘ready meal’ never really looks that appealing when cooked and plated. That’s where the food stylist comes in. They know how to arrange ingredients, play with textures, and build plates that look mouthwateringly perfect. They make the food look as good as it tastes – sometimes even better.
- Master of illusion
Stylists use creative tricks to keep food looking fresh under hot lights. This can include anything from using motor oil for syrup to undercooking veggies so they appear brighter and fresher – plus many other trade secrets in between.
They know exactly which tricks to use without compromising the shot.
- Understanding of composition and colour
As previously acknowledged, food stylists work closely under the direction of photographers and art directors to ensure that colours pop, textures shine, and the overall plate aligns with the desired mood and branding.
- Specialised tools and techniques
From tweezers and tiny brushes to blowtorches and glycerin sprays, food stylists bring a toolkit designed to manipulate and perfect every element of the dish.
- Speed and timing
Some foods wilt, melt, or settle quickly, making them tricky to photograph. Food stylists have the expertise to prepare and stage dishes at the perfect moment, ensuring every shot captures freshness and appeal – never that sad, soggy look.
So, next time a food photography shoot is on your radar, make an experienced food stylist a top priority. And if we can help, please reach out to 8848 for a friendly chat.
Contact Charlotte Bennett on 07595 781657 or via email at charlotte.bennett@8848agency.com