If you search online for the top 10 most viewed TikTok videos of all time, you’ll notice one thing right away: every single video features people! Take the number one spot for example – Zach King’s magical broomstick illusion has captivated audiences worldwide, amassing an astonishing 2.3 billion views. Yes, billion!
On Instagram, the most liked post ever is a heartfelt photo of Lionel Messi celebrating his World Cup victory, racking up 74 million likes. And if we throw it back to the days of Vine, we see a very similar pattern – every top-viewed video showcased people in the spotlight.
So, what’s the common theme? People!
But why do videos with people get the most engagement?
- Relatability: We naturally connect with others when we can put ourselves in their shoes.
- Entertainment: People are drawn to the stories and experiences of others, which keeps them interested and eager to learn more
- Visual Learning: Watching someone demonstrate something is far more effective than just reading text it or seeing abstract visuals.
People crave connection and authenticity, especially in an increasingly digital world where interactions can feel impersonal. Videos that feature real people sharing genuine emotions, reactions, and stories tap into this desire for human connection. Whether it’s a smile, a laugh, or even a moment of vulnerability, these elements make content memorable and shareable. It’s no surprise that algorithms prioritise videos with people because they tend to keep viewers engaged longer, boosting visibility and reach.
Not only this but featuring people in content allows for diversity and representation, making it easier for different audiences to relate to the content they are seeing on screen. This inclusivity further drives engagement, as viewers feel valued and understood. Brands and creators who embrace this approach often find their communities growing not just in numbers but in loyalty and trust. Ultimately, the power of people-centric content lies in its ability to foster relationships, turning casual viewers into passionate followers.
In one of our recent blogs, we spoke about influencers, and based on what we know about content, it makes perfect sense why brands turn to influencers to promote their products or services – because content featuring people drives results! A brand might post videos showcasing their product, but when an influencer shares it, engagement skyrockets.
Think about it: if you wanted to learn about a product, would you rather scroll through static photos, or watch someone actually use it? Seeing a real person interact with a product feels more authentic and helps you understand how it works.
At the end of the day, people content isn’t just popular – it’s powerful.
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