If the first thing you thought on reading this title was Kylie, give yourself 10 points.
You might win Pop Master but do you truly understand marketing automation and how it can help your business?
Marketing automation uses technology to drive targeted, personalised messages to your prospective customers.
Automation helps you:
· Communicate at a time when your prospects are more likely to see it
· Communicate with a relevant message – not the same message
Automation allows you to streamline marketing jobs to free up time and resource for other projects. Done well, it can provide very clear and transparent results and allow real depth of insight into customers’ behaviour allowing for improved targeting in the future.
Big or small, B2B or B2C, there are lots of jobs that can be automated. Segment your communication based on behaviour and use automation to trigger a campaign. This can include:
- Welcome campaign
- Customer onboarding
- Win back promotions
- Abandoned carts
- Abandoned browse
- Recommend a friend
- Product recommendations
- Reviews
Our customer insight and data analysis team are currently working on automated projects with clients including Ekornes, Lee Longlands and Lampshoponline. If you would like to join them, give me a call to discuss how we can get your brand moving.