Goodyear welcomes the return of its aerial safety ambassador as the global tyre giant starts its 2011 Goodyear Safety Tour.
The Goodyear Blimp, which has been absent from the skies for 12 years in Europe, will lead on a number of road safety initiatives as it flies across the UK throughout March and April.
Goodyear will launch its first safety initiative to show how a poor understanding of The Highway Code is compromising road safety. In a survey questioning 5,000 motorists, results showed that a large percentage failed to correctly answer a number of general knowledge and picture questions covering basic road rules.
These shocking statistics have highlighted the importance of road safety and Goodyear will raise the awareness of these pitfalls with the help of the Blimp.
The tyre firm will also produce a book of best practice, which will see Goodyear work with primary and secondary schools to see how they teach and practice road safety.
Goodyear’s UK marketing director Eddy Geerdink said: “We have a number of initiatives in place that will support our road safety campaigns and drive home the fact that people’s understanding of road safety needs to be improved.”
Over the last decade, Goodyear Blimps have been ‘on tour’ in the USA and China, but this tour marks the first European tour since 1999. Between March and October, the Goodyear Blimp will visit a total of 20 countries.