Connect rebrand flies high for Birmingham Airport

The new branding for Birmingham Airport, created by Midlands creative agency, Connect Group, has been officially unveiled.

The launch of the new branding coincided with the opening of the Airport’s new £13m redevelopment project to merge two terminals into a single facility, creating new shops and restaurants and increasing the security area to improve the passenger journey. The Secretary of State for Transport, Rt. Hon. Philip Hammond MP, officially opened Birmingham Airport’s new terminal, at a VIP event this month.

Connect, a fully integrated agency, was tasked with repositioning the Birmingham Airport brand and creating a new corporate identity that reflects the Airport’s current position in the market place, as well as its future potential.

The ‘Hello World’ creative appears throughout the airport, including new signage on the front of the building and vinyls on the outside of the terminal showing an international welcome for global visitors. In addition to the new corporate identity, Connect has also created branding and an information video for the security area to help people move through with ease, explaining to passengers about the removal of coats and belts and laptop information.

Antony Green, Connect partner, worked closely with Birmingham Airport on the project. He said: “In addition to the major re-brand projects already mentioned, we have also worked on new commercial campaigns for the retail and catering area and have completed a new brand film, which was showcased at the Terminal launch event. In Birmingham city centre, our work has also recently featured on partner advertising 96 sheets.”

For further information about Connect contact Hazel on 01902 714957 or 07974 230690.

For further information about Birmingham Airport, contact the Airport’s External Relations department on 0121 767 7374/8024 or by emailing

Notes to Editors:
• Birmingham Airport is a public/private partnership. The current shareholders include the seven West Midlands district councils (49%), Airport Group Investments Ltd. (AGIL), a limited company owned by the Ontario Teachers’ Pension Plan (Teachers’) and Australia’s Victorian Funds Management Corp. (VFMC)(48.25%) and the Employee Share Trust (2.75%).

• Birmingham Airport is the UK’s third largest airport outside London and the UK’s seventh largest overall. In 2010 8,577,822 passengers used the Airport.

• Birmingham currently serves 143 direct scheduled & charter routes and offers an additional 279 possible connections worldwide. This gives passengers a choice of more than 400 destinations.

• Find out more about Birmingham Airport at or on Twitter at bhx_official