HiQ’s BTCC pink extravaganza raises thousands for Breast Cancer Care

It may have been a wet day at Oulton Park for fans of the British Touring Car Championship but it didn’t dampen the spirits of the HiQ fast fit team, who managed to raise more than £5,000 for charity.

The latest round of the Britain’s premier motor racing series saw plenty of action on the track, while the HiQ fundraising team grabbed the headlines off it, courtesy of a host of fundraising ideas for Breast Cancer Care.

Supporters couldn’t get enough of HiQ’s quirky giveaways, with thousands visiting the stand to see what was on offer.

Making their first return of the season, the HiQ team – with the help of the HiQ pink ladies – gave away ‘nuts about BTCC’ headgear, large foam spanners and the hugely popular pink HiQ caps in return for donations to Breast Cancer Care.

The official Teams’ Championship sponsor has worked in partnership with the charity over the past two years and thanks to the donating public, are on track to meet their £100,000 target.

HiQ marketing manager Geraldine McGovern said: “It was a fantastic day at Oulton Park.

“We couldn’t have asked for a better response and everything had gone by the end of the day.

“We hadn’t anticipated raising so much money but it is for such an important cause that all of us at HiQ feel strongly about.

“I hope we can keep the momentum up over the season and meet our target by the end of the year.”

HiQ will also be fundraising at Rockingham and Silverstone.