Motor business secures premiership rugby sponsorship deal

A London-based business has confirmed a major partnership with a London premiership rugby club.

Saracens has appointed Volkswagen retailer group, Alan Day, as its motoring partner, in a one year sponsorship deal.

As part of the agreement, the London-based motoring business, will supply the coaching team, medical staff and players with a fleet of Volkswagen vehicles to be used for both general use and to support the clubs ongoing community projects.

The vehicles will feature the initials, with the number of home games, of Saracen’s past and present players who have achieved over 100 caps for the club, in addition to the Saracens and Alan Day emblems.

Nigel Wray, Saracens chairman, said: “As a major London company, Alan Day, is an ideal partner for Saracens. We are delighted to be associated with such a quality brand.

“The club required a diverse range of vehicles from carrying training and event equipment, to a flexible MPV for the medical team through to pick-ups for towing purposes. The Volkswagen range comfortable meets all our needs and Alan Day made the whole process effortless.”

The new partnership will also give Saracens supporters access to exclusive Alan Day promotions throughout the 2011 – 2012 Aviva Premiership Rugby season.

Paul Tanner, managing director at Alan Day, added: “We are delighted to be an official sponsor for Saracens and believe the partnership will be beneficial for both organisations.”

Alan Day Volkswagen, established in 1972, is a family owned business which supplies new and used passengers cars and commercial vehicles across six locations in London.

In addition the group provides an extensive range of manufacturer approved after-sales services and accident repair body shops.