Mitsubishi Pencil Co. has been awarded a coveted gold award at the 2011 Brand Experience Awards for its work with innovative experiential agency VIA Brand Experience.
The award for ‘Most effective small scale / local campaign’ was presented for Mitsubishi Pencil Co.’s Jetstream experiential activity which ran across 200 WHSmith stores in January 2011.
Mitsubishi Pencil Co selected VIA Brand Experience to design and deliver the unique engagement strategy, which offered shoppers an insight into their relationships and emotions thanks to a revealing graphology personality test.
Stuart Barker, marketing manager for Mitsubishi Pencil Co., said: “We are delighted to win this award. This is a great achievement for everyone involved and underlines our excellent relationship with VIA Brand Experience.
“Via Brand Experience expertly devised a strategy to promote the Jetstream 101 to consumers in a manner which has not been used to date within our market. There was some tough competition in the category so to walk away with the gold is a real cause for celebration.”
The award was presented to Nina Furey, VIA’s Head of Experiential and Mitsubishi Pencil Co’s marketing manager Stuart Barker, by British comedian and actor Alexander Armstrong.