Motorists waiting for their vehicles to be repaired at a HiQ centre will be forgiven for not wanting to collect them again, after Goodyear Dunlop launched a groundbreaking new courtesy car scheme across the network.
HiQ centres will be able to provide customers with high spec Fiat 500 Lounge cars, boasting individualised HiQ garage information on the side of each vehicle, thanks to Goodyear Dunlop’s innovative new retail partner programme initiative.
Goodyear Dunlop brokered the courtesy car scheme as a strategic retail incentive, with centres getting the vehicles if they reach their pre-set targets.
Goodyear Dunlop’s Consumer Director Juergen Titz said: “We see this as a fantastic opportunity to provide added value for customers and is an example of the commitment and support that underpins our retail partner programme with HiQ.
“We have already received some really encouraging feedback from HiQ’s franchisees and we look forward to supporting them with other incentives in the future.”
HiQ Lancaster owner Peter Nevinson has become the first franchisee to activate the scheme, which he has described as a wonderful initiative.
He said: “Our aim is to provide a memorable retail experience where motorists have peace of mind and are genuinely looked after.
“This courtesy car programme fits in perfectly with our pledge and we are delighted to be the first business to make the most of the opportunity.”
HiQ Retail Director Peter Tye said said: “This is an initiative that we have been working on with Goodyear Dunlop for some time now, because we are so committed to providing the very best in customer care – from the moment a motorist arrives on a forecourt to the moment that he or she leaves.
“The missing link within this promise is a uniformed courtesy car programme across our network of 150 centres.
We now have this in place and we to create something of a ‘wow factor’ which we will build on throughout 2012.”