A leading Halifax motor dealership will mix business with pleasure as it launches a new partnership with Bradford Bulls.
Halifax Volkswagen, based on Halifax Road, has announced its sponsorship of the top rugby league club this season, and will be showcasing some of its stunning cars at the Provident Stadium when Bradford take on Leeds Rhinos this Friday (May 3rd).
Gavin Hogg, brand manager at Halifax Volkswagen, said: “Bradford Bulls are one of the region’s most respected and best-loved brands – and therefore a perfect match for Halifax Volkswagen.
“Rugby League has an obvious synergy with our business as it is very much focused on team work and being a team player.
“The sport has an unmistakable family feel which we are proud to be part of and we look forward to working with the club and the team on a number of initiatives and activities in the coming months.”
The sponsorship will enable Volkswagen to have a presence at Bradford Bulls home matches, increasing awareness of the Halifax dealership, as well as opportunities for joint promotions to customers. In return, Volkswagen will support Bulls marketing initiatives to increase supporter numbers on match days.
Omar Khan the Bradford Bulls Chairman said: “Forging professional relationships within the community is vital to the ongoing success of our team, so this sponsorship represents another welcome step forward for the club off the field.
“We are delighted to be working with another local company, Halifax Volkswagen, and believe this collaboration will give both parties a good opportunity to increase their brand profile across the region.”
Halifax Volkswagen is part of the CJ Automotive group and has won multiple industry accolades, including being named in the manufacturer’s One Business Awards, for its high levels of customer satisfaction on sales, servicing and parts.