Connect PR has been appointed by leading commercial vehicle specialist MAN Truck & Bus to handle PR, social media and sponsorship.
Four PR professionals will manage the account with a remit of raising the profile of the Volkswagen-owned business in trade and national media.
Martin Pickering, Marketing Communications Manager for MAN Truck & Bus said: “Connect PR has been appointed to meet our requirement to substantially increase our PR presence not only in the trade media but on TV, radio, online and through social media channels too.
“Connect PR has considerable commercial vehicle sector experience already through its work with Volkswagen Commercial Vehicles and Goodyear Tyres.
“A key objective of the new agency will be to raise awareness of our dealer network in the media and other communications channels to ensure we have more of a PR presence at a local level as well as nationally.
“Everyone in Marketing Communications is looking forward to working with our new agency.”